[1269] Digital Marketing Leader (Game)

Job Details

• You are in charged of design the marketing campaign strategy for the full product lifecycle
• Manage multiple projects with concurrent deadlines
• Set and define strategic plans for paid media campaigns, built off the annual and product goals set by the producer
• Develop global strategic frameworks that define approach to the campaign, including target audiences, channel, measurement, and spend
• Use framework/workflow to brief Producer for tactical plans; review the process to ensure objectives are met
• Participate in the annual budget planning process, recommending paid media spend required to achieve business goals
• Collaborate with producers, game designers, engineers, and other cross-functional groups to design test ideas
• Build/ training/ manage team.

Skill Breakdown

• Primary Responsibilities and Duties Team Management – 50%
• Manage the day-to-day global activity of all paid media campaigns, covering social, video, search, programmatic, site direct channels
• Guide team workflow, being a conduit between the Activation team and other departments
• Train and guide the team on buying best practices for their channels, such as bid strategies, optimal ad account structure, machine learning optimization techniques, etc.
• Media Buying Operations – 20%
• Shape measurement plans in partnership with the Analytics team and help to lead future-proofing our measurement capabilities
• Work cross-functionally with internal teams and partners to support the channel specialists through establishing asset needs, trafficking, and adhering to creative best practices
• Take ownership of financial tracking, making sure the team is set up to ensure proper billing and payment
• Partnerships – 20%
• Maintain strong partnerships with internal teams and international counterparts
• Collaborate with key media vendors and build partnerships thatdeliver innovation and strong results.
• Drive larger team projects on the future of media buying and activation.
• When applicable, help manage external agency buying support
• Learning & Development – 10%
• Monitor trends in the paid media landscape; keep tabs on emerging platforms and advertising units.

Job Requirements

• Have experience in gaming industry
• 5+ years experience in paid media agency
• Strong analytical skills, including the ability to break down complex data scenarios to get insight
• Ability to build positive working relationships with cross-functional teams
• Ability to manage multiple projects with concurrent deadlines
• Comfortable working as an individual contributor within a large team environment
• Good English